QualityHU

It is inevitable to see that in recent years globalization has become more prevalent. The world is not a collection of separated tiny islands of cultures and people anymore but has become an open and very much accessible space for all its citizens. With modern technology, we can be in one part of the world within just a few hours. With the internet, we can communicate with anyone on the globe instantly. This fast-paced change urges us to become more open to other cultures, to look into the differences to be able to communicate with each other successfully. And by communication, I don’t only mean understanding each other’s words. We need communication that penetrates more deeply, and we call this cross-cultural communication. In a sense, globalization emphasizes the idea that we are all the same: after all, we are all humans with similar needs. From one angle, that is true, but the question is more complex than this. We are all individuals with different codes and “software”, that is, c